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BedMart

Case Study

The Full Story

BedMart is a locally-owned and operated family business with over 40 locations throughout Oregon, Southwest Washington, and Hawaii. With roots dating back to the early ’90s, Bedmart is also one of the few regional mattress chains remaining in the US—the rest are either national behemoths or mom-and-pop shops with a couple of locations.

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Let’s be honest, if you’re in the PNW or Hawaii, you’re probably already familiar with the brand. The BedMart spokeswoman (daughter of the founder and badass lead of their marketing team) pops up everywhere from commercial breaks to your commute—smiling at you from the side of a delivery truck. Needless to say, we were excited to elevate such an iconic, local brand.

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